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Everyone Home Safe

That's the values of NYUSA. They provide practical training that develops competence, supports compliance and improves workplace safety.

When we first spoke with Brad he had decided a name "Peak Construction Training" and had created a brand using AI that he was happy with. However it was clear that the strategy, brand story and execution of the design could be much improved.

We collaborated on strategy workshops, delving into his personal story, his background and his love for his birth country of South Africa. This was a clear emotional tie for the brand, so together we landed on the word NYUSA, in Zulu it translates to "Raise Up" which is the perfect message for the brand. His main goal is to raise people up, to improve safety in the workplace and allow people to become more a competent version of themselves.

"Sanna rebranded my business and built my new website, the difference was like night and day."

Brad Whitehead - Founder | NYUSA

Address

174 High Street West, Glossop, Derbyshire,
SK13 8ER

© 2026 Sanna Studio

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