WTF IS A SANNA?
And where can I find one?
The word “Sanna” has deep meanings across cultures. In Swedish it means truth. In Buddhism, saññā is about perception. In Arabic, it means light. Together, these ideas shape how we work. We keep it simple. We listen, we collaborate, and we bring together strategy and craft to help organisations tell their story in a way that feels real. This results in brands that connect with people and have a cultural impact.
Sanna was created by Ben Jac as a space to champion authentic expression and move beyond the restraints of traditional agencies. Our approach is collaborative and flexible. We build close relationships with our partners, getting to the heart of their story and audience.
We work with purpose-led companies across all sectors, including Charities, Non-Profit, CICs, Cultural Programmes, Mental & Physical Health, Sustainable Products, Retail and Hospitality.
With a scalable network of trusted specialists, we put together the right team for each project. From identity and strategy to campaigns, products, motion, and film. In every project, we balance clarity with creativity: challenging expectations, exploring new ideas, and finding the most impactful way to express a brand’s personality.
Strategy & IdentityBrand Strategy / Naming / Positioning / Brand Stories
Design & ExperienceVisual Identity / Websites / Apps / Motion / Packaging / Print
Campaigns & ContentPhotography / Film / Campaign Design / CRM & Email Automation / Consultancy
