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Culinary Journeys

Deep Street is a travel company creating immersive, chef-led journeys centred around food, culture and the people who make each destination unique. Our brief was to create a brand that felt mindful, curious, cultural, warm and human, appealing to travellers looking for a more considered way to explore the world.

The identity takes inspiration from the goat. A curious, wandering character with a natural connection to food and the landscape. An expressive goat illustration sits alongside an editorial word mark, creating a visual identity that feels distinctive without losing its sense of sophistication.

A warm, neutral palette, considered typography and documentary-style photography bring the brand to life, balancing the feeling of adventure with the slower, more personal experience at the heart of Deep Street.

The result is a brand that feels like a boutique travel guide. Curious, cultured and made for getting a little deeper into the places you visit.

"Sanna pushed the boundaries of what we thought were possible for the brand.​"

Marc Bernstein - Founder | Deep Street

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174 High Street West, Glossop, Derbyshire,
SK13 8ER

© 2026 Sanna Studio

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