Derbyshire Makes
Intention
To create a brand for Derbyshire Makes, a three year programme that celebrates making across Derbyshire.
Outcome
Derbyshire Makes is a hugely ambitious programme that celebrates making across 6 key hubs in Derbyshire, we needed to create an identity that was malleable enough to stretch and morph into the many use cases across the 3 years of events and festivals. The identity also intends to feel fun, creative and inviting whilst still being inclusive to people that may interact with the arts less frequently, taking elements from the Derbyshire Council existing brand and breathing new life into it.
Scope
Visual Identity, Graphic Suite, Mascots, Sub Brands, Signeage, Digital & Print Assets.
We wanted to push Derbyshire Council to be ambitious and original throughout this design process, settling on a mascot that is representative of the act of making, bringing personality and humanity to the brand. We also created a selection of bold geometric icons to contrast with the hand drawn mascot, each one representing a historical story of making in Derbyshire.
